Friday, 28 February 2014

Country Life Magazine, February 27, 1948


True, its a day late, but here is the next issue in my Country Life Magazine series featuring on its front cover a picture of one of Cornwall's typical narrow lanes with its high hedge-banks. This brings back memories for me of navigating them in a 1960s split-screen camper-van whilst trying not to scrape the van's sides on the bank's jutting out rocks when giving way to passing vehicles.

Back to the magazine...

One thing that always fascinates me about these magazines are the car adverts and how our once proud home-grown car industry has sadly declined. In this issue we have an back page advert for the 'Magnificent New Minx!' with presumably a proud mother showing off her new car to her daughter - makes a change from the father-son combo. Though, look at how tiny they've depicted a female gloved hand against the steering wheel! That's more like a tractor sized steering wheel size than a family car's!



Looking at the above adverts, its surprising how much things have changed. Marques such as Rolls Royce and Jaguar are still going, but are now respectively owned by the German company BMW and Indian company Tata Motors; with Tata Motors also owning the Rover brand. In 1948, Britain was one of the countries at the forefront of motor design and exportation; although the latter was especially necessary to pay back Britain's wartime debt to America and Canada - which incidentally was finally paid off in 2006!

The below ad is evident of the reliance Britain was placing on her allies to keep her afloat - both economically and in foodstuffs. By the way, I love this beautiful illustration:


On the fashion front for Spring 1948 the Victorian look was in with its "...choker necklaces, Puritan collars and neckbands [weren't these seventeenth century?!], tuckers of lace and lockets hanging on a narrow band of velvet ribbon, ruffled petticoats, bootees that barely reach the anklebones, parasols". 

Phew! But if this 'neo-Victorian' style didn't float your personal style boat you could always wear outfits that were "nipped at the waist, but with a slender pleated or slightly longer gored skirt....The two-tiered and pagoda silhouettes are also becoming to a taller woman, and we are likely to see any number of tunic frocks, also of sac jackets and boleros with flared skirts". This is latter description is interesting as it's obviously channelling Christian Dior's influential 'New Look' of 1947, which would continue into the Fifties.


I'll skip over the farming ads and move onto the home front; in this case three very architecturally different, but still desirable residences...


On the left you have an undeniably 1930s Modernist home - all gleaming white stucco and probably metal-framed Crittall windows; then  you have the very modest Georgian house with its sash windows and finally the quintessential wooden-framed house with its redbrick chimneys. Whether this is the oldest house or Tudor Revival, its hard to tell. Anyway, I would be happy living in any of them!

Finally, The Deb of the Week was this very pretty and smiley young lady with her rather racy black lace:







8 comments :

  1. I love old magazines, the adverts fascinate me and make me wish I had a time machine! That dress is rather racy for a posh bird! xxx

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    1. I was thinking the same about the dress especially as she has such a demure face!

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  2. I love reading the old ads. Interesting to see the house in Mayfield, my great grandparents lived there.

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  3. This is awesome! I love a delve into our modern history. I love the fashion pieces and I would say the first picture seems to see into the future as the cut and design of the dress is very 70s...way ahead of their time. I love it and now I wish I could make my own clothes and replicate it!

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    1. Thanks for your comment Emma and you're right about having a delve into modern history - I'm totally fascinated by it especially through magazines such as these.

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  4. It's been remiss of me not to have called by your blog lately. Hello!

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    1. Hello Jimmy, its always nice to hear from a fellow metaller!

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