At the weekend I was fortunate to be given a heap of various random issues of Country Life dating from 1948, 1949, 1954 and 1960 by fellow blogger and yarn-fiend Tickety-Boo, who knows my love of old magazines and especially adverts. Country Life, a weekly which is still going strong since its first issue in 1897, is not a publication that I'm familiar with; never having brought a copy as it doesn't appear on my periodical radar. In fact, I think I will have more enjoyment reading these old copies than a sheaf of contemporary ones. As I've got twenty-two issues, I'm going to savour them and save them for fireside reading over the coming autumn and winter months.
|A selection of vintage reading matter|
Let's do the fashion thing first...
There's no doubt about it, the magazine's advertisers were catering for a very well-heeled (literally) clientele with brands such as Jaqcmar (probably more remembered for their WWII propaganda headscarves), Harvey Nicks and Debenham & Freebody. However, it looks like 'Londonus - Super Sportswear' coined the adverting tag: 'The London Look' prior to Rimmel!
|Can you see the creepy looking guy in the background?|
|Someone was chanelling a very Joan Crawford-esque lip line there!|
The above is certainly an image you don't see today, but was so popular in an age where all classes smoked and it was seen as being an easy way to glamour and emulating one's silver-screen heroines.
The above is a rather pensive looking 'gel' who was the week's chosen 'Girl in Pearls'; a weekly feature of a society girl's studio portrait - a sort of posh pin-up if you will!
As Country Life was all to do with rural living and pursuits, it was scattered with the obligatory ads for a variety of farming implements:
For those readers who were set on buying a country residence, the magazine was the place to search for one's ideal abode. Take a look at the below prices in comparison to today's!
Nestled amongst the articles on country houses, the qualities of heather honey and 'A Countryman's Notes' by Major C.S. Jarvis, is that magazine staple: the letters page. Here readers could wax lyrical about 'First-Aid for an Owl', 'A Clock Made out of Scrap-Metal' and 'The Secret of Snake-Charming'. One letter that stood out for me is: 'Iron Stiles'. No, I'm not a stile aficionado, but one of the stiles featured, the foot-scraper one, was located in Shurdington which is just down the road me from me. When I'm next down that way, I shall go and hunt it out!
So, that's all from Country Life sixty-four years ago today. I hope it was an interesting virtual flick through for you and I shall be preparing my next review soon. I'm not intending this to be a definite weekly feature - I don't have enough magazines for this (phew, I hear you say!), but an occasional delve into the pages from the recent past!