I read the magazine from cover to cover over the weekend and found it fascinating, especially when you consider that food rationing fully ended in July 1954; this explains the host of cheese recipes and the full colour advert for chocolate biscuits - food that could only be dreamt about a few years earlier.
Post war glamour is very evident throughout the magazine, ranging from girdle adverts, fashion features and also a very chic model sporting an enticing 'come hither' look for Lyons coffee of all things!
|I'd quite happily squidge myself into the 'Promise' to attain a figure like this!|
|Perhaps the photo is more suited to a De Beers advert?!|
Looking at the photo below you can see how today's fashionable furniture owes a lot to '50s design; the coat rack, sideboard, tables and lamps wouldn't look out of place in a glossy interiors mag like 'Elle Decoration'.
By the way, compare the photo to that of the Ridgways Homemaker plate and you can see a similar plant stand and lamp.
|I couldn't live with a tiled living room floor like this!|
What's also interesting is how the adverts played upon 'polite society', emphasizing the importance of keeping one's house and offspring clean and tidy; these ads made me chuckle:
|Look at the woman on the left: Quelle horreur!|
|Oh, the shame of it!!|
And finally, an advert that still rings true today: